ATL Colors is a vibrant, fresh, and boldly colorful cosmetic line for the sophisticated and urban diva. The online based cosmetic retailer announced the company’s new retail website atlcolors.com. AMMI provided a myriad of business and marketing strategies. Creation of full business plan, identifying target market, developing comprehensive media plan including social, tv, print, out of home, and local events. Creation of promissory note for potential investor to market ATL Colors to local audience with goals of national exposure.
Tago Music Factory is an up and coming music label with local flavor and international flair. Achievers Marketing & Management, Inc. handled marketing and promoting the official launch party which was held October 2013 at Opera nightclub. Tago Music Factory partnered with Bert’s Big Adventure non-profit to present Aqua Weekend Extravaganza. Q100 FM radio host and founder Bert Weiss, Ms. Party Girl Molly Brandenberger, and Real Talk radio host Michael McFadden served as co-hosts for this fantastic variety show.
Achievers Marketing & Management, Inc. secured in-kind sponsors The Body Shop, Saks Fifth Avenue Phipps Plaza, The Limited, Sephora and Banana Republic. The Body Shop provided full make overs on all models, hosts and musical artists. Saks Fifth Avenue donated Champagne cosmetic workshop with Lancome cosmetics value of $250.00. The Limited Lenox Square contributed fashion looks for all models. Sephora Lenox Square provided two complimentary personal beauty consultations valued at $125 each. Banana Republic provided 4 volunteers to assist in variety show for a total of 40 volunteer hours. AMMI marketed event via social media, public relations, and corporate sponsorships. Event included in publications such as Atlanta Journal Constitution, national public relations outlets, and Rolling Out magazine.
Atlanta Free Speech held its official launch party on March 23rd, 2014. Atlanta Free Speech is a unique digital and print publication inspired by the legacy of Ida B. Wells-Barnett (NAACP co-founder) under the direction of her great-great granddaughter, Tiana L. Ferrell. Achiever’s Marketing & Management, Inc. marketed event to target audience, promoted via social media, contacted both local/national press, and assisted in program organization. AMMI prearranged participation by Georgia State Representative Ronnie Mabra. Story placed in media such as The Dallas Weekly, Savannah Tribune, Examiner, and Civil Rights Heroes blog post. Attended and finalized research for radio interview which was held on Real Talk with Rashad Richey on News and Talk 1380 CBS Radio. AMMIalsoorganized and booked TV interview on People TV Comcast Channel 24. Contacted and received recognition by Essence Magazine editors among other publications.