Achievers Marketing & Management, Inc. implemented advertising strategy for this studded non-profit event held at the Atlanta Marriott Marquis. 2011 honorees were Elisabeth Omilami founder of Hosea Feed the Hungry, Ron Clark of the Ron Clark Academy, and NBA player Dwight Howard. Kandi, Grammy Award winning singer/songwriter and Atlanta Housewife was the musical performer. AMMI worked with KISS 104.1 FM to negotiate honoree interviews, radio schedule, secured co-host, interactive support and nationally syndicated spots recorded by Tom Joyner. AMMI also secured media such as Atlanta Journal Constitution, and local press to cover event. AMMI aided in co-writing script for event which was highly attended and was largest grossing fundraiser to date.